Business in Europe: Strategy in the European Context
>> CANCELLED FOR SUMMER 2020 DUE TO CORONAVIRUS OUTBREAK. WE ARE SORRY FOR ANY INCONVENIENCE. <<
This course is organized by the University of Toronto. It will introduce and apply strategic management concepts and frameworks to investigate how organizations leverage their position to succeed in Europe and beyond. Looking at both European success stories and global players competing in Europe, students will be introduced to the structure and regulatory frameworks governing European Union (EU) organizations, the perspective of the European manager and public policy-setter, and the cultures of the diverse EU consumer. The course is founded on managerial studies, but will draw upon a holistic set of disciplines and traditions to go “beyond strategy” and introduce students to those region-specific competencies and limitations that affect competition. Students can expect immersion into local Czech life, from the insights of local businesspeople and academics, to the stunning surroundings of the province of Moravia (eastern Czech Republic) and our beautiful host city of Brno.
Learning outcomes: Students will be able to write case studies geared to international businesses.
Credits: 10 ECTS
Eligibility: This summer school is opened for students from the University of Toronto, other students should look at the University of Toronto webpage to see if they are eligible.
Dates and Fees
Dates: May 19-June 20
- Transportation for the weekend trips (Prague, Vienna, Budapest)
- Accommodation in Brno and weekend trips
- Tuition for the summer school
- Academic trips (Hungarian parliament, Radio Free Europe, UN, etc.)
- Breakfast on weekend trips (at the hotel only)
- Opening and Closing receptions
- Culture activities around Brno
Students should budget an additional €400-1000 depending on their spending habits for food in Brno (breakfast, lunch, dinner), weekend trips (lunch and dinner) and fun "optional" activities in Brno, Prague, Vienna, and Budapest (the underground labyrinth in Brno, Budapest baths, bars, etc.)
This is a sample schedule for the course. Culture activities are subject to change, but the academic trips will stay the same.
Classes take place Monday-Thursday from 9:30-12:30. Culture/social activities will take place in the afternoons/nights.
Students are expected to arrive in Prague on Sunday, May 19 and will be transported to Telč to start the program. The program ends in Prague on Saturday, June 20, however students can depart on that Friday. For information on Brno, see our Practical Information.
Students in this program are housed in one of our Residence Halls where both international and Czech students live during the school year. This is a great opportunity to see how student housing is different all around the world (or is similar, depending on what country you are from!). In Brno, students share a room with one other student, while on trips, students are three per room.
Bedding is provided; however, students should bring their own towels. Students will have an opportunity to cook their own meals, some cooking supplies will be provided, as supplies last.
Meet our Team
Erin Anna SmithSummer School Manager
Life in Brno
Brno is a great place to live, even if just for a short period of time. As a student city (1/5 of the population are students) and an international city there is always something to do, and the Czech language isn’t a barrier. This means that exploring cafes, teahouses, restaurants and the local sites is easy, even without our amazing assistants. However, because we want you to get the most out of your experience, we have a team of local Czech students to show you their favorite things in Brno!