Business in Europe: Strategy in the European Context

This course will introduce and apply strategic management concepts and frameworks to investigate how organizations leverage their position to succeed in Europe and beyond. Looking at both European success stories and global players competing in Europe, students will be introduced to the structure and regulatory frameworks governing European Union (EU) organizations, the perspective of the European manager and public policy-setter, and the cultures of the diverse EU consumer.

The course is founded on managerial studies, but will draw upon a holistic set of disciplines and traditions to go “beyond strategy” and introduce students to those region-specific competencies and limitations that affect competition. Students can expect immersion into local Czech life, from the insights of Brno businesspeople and academics, to the stunning surroundings of the province of Moravia (eastern Czech Republic) and the beautiful city of Brno. Field trips across Central European destinations will solidify learnings about EU strategy, highlight local, regional, and bi-lateral champions, and showcase cultural/natural wonders that make this part of the world unique.

On average, students are in class three to four days per week for two 90-minute sessions each morning; exact class times will be provided at the Pre-Departure Orientation. Mandatory field trips are an integral part of each course.

Dates 15 May to 14 June 2019
Level bachelor
Credits 10 ECTS
Price 5922 CAD / approx. € 4000
housing and trips included
Organized by Office for International Cooperation MU + University of Toronto 
Contact information This email address is being protected from spambots. You need JavaScript enabled to view it.
Martin Glogar This email address is being protected from spambots. You need JavaScript enabled to view it. 
Application deadline 1 February 2019
Apply here


Students' perspectives on the course

“I absolutely loved it. A fantastic experience on so many levels. Would absolutely do it all over again.!”

“I love the course, the cities and had a fantastic time. This is a journey I will never forget!”

Office hours

Monday 12–14
Tuesday 9–11
Wednesday 12–15
Thursday 13–15
Friday by appointment

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Created by: Jakub Maca and Jiri Petrzelka