• Business in Europe: Strategy in the European Context

    Business in Europe: Strategy in the European Context

    "I absolutely loved it. A fantastic experience on so many levels. Would absolutely do it all over again.!"

Business in Europe: Strategy in the European Context


This course is organized by the University of Toronto. It will introduce and apply strategic management concepts and frameworks to investigate how organizations leverage their position to succeed in Europe and beyond. Looking at both European success stories and global players competing in Europe, students will be introduced to the structure and regulatory frameworks governing European Union (EU) organizations, the perspective of the European manager and public policy-setter, and the cultures of the diverse EU consumer. The course is founded on managerial studies, but will draw upon a holistic set of disciplines and traditions to go “beyond strategy” and introduce students to those region-specific competencies and limitations that affect competition. Students can expect immersion into local Czech life, from the insights of local businesspeople and academics, to the stunning surroundings of the province of Moravia (eastern Czech Republic) and our beautiful host city of Brno. 

Instructor: Jan Klakurka is a foresight and strategy practitioner with a professional background spanning twenty-five years in industry, professional services (strategy consulting and public accounting) and academia.
Why this program: Students will participate in four extended excursions, one per week, during the course. Each trip will be three days in duration. Within the Czech Republic, students will go to Eastern Moravia and Northern Bohemia (including Prague) with the opportunity to tour Czech businesses such as a local winery, major manufacturing plants (auto, footwear and housewares), and the estate of a successful entrepreneur. Students will have the chance to attend regional festivals, as well as visit natural and historical attractions (UNESCO sites). A trip to Vienna and nearby Bratislava will see the class visit the UN regional headquarters. There will also be a trip to Budapest including tours that will help students observe a strong country culture steering its own path within the EU

Learning outcomes: Students will be able to write case studies geared to international businesses.

Credits: 10 ECTS

Eligibility: This summer school is opened for students from the University of Toronto, other students should look at the University of Toronto webpage to see if they are eligible. 

Dates and Fees

Dates: May 19-June 20 

Cost: TBD

Tuition includes:

  • Transportation for the weekend trips (Prague, Vienna, Budapest)
  • Accommodation in Brno and weekend trips
  • Tuition for the summer school
  • Academic trips (Hungarian parliament, Radio Free Europe, UN, etc.)
  • Breakfast on weekend trips (at the hotel only)
  • Opening and Closing receptions
  • Culture activities around Brno  

Students should budget an additional €400-1000 depending on their spending habits for food in Brno (breakfast, lunch, dinner), weekend trips (lunch and dinner) and fun "optional" activities in Brno, Prague, Vienna, and Budapest (the underground labyrinth in Brno, Budapest baths, bars, etc.)

Top  ▲

Contact us

Denisa Walková

Organized by Centre of International Cooperation and University of Toronto


  • Application deadline:
    February 3

Office hours

Office hours are cancelled until the beginning of the new academic year. During July and August, students can come to sign the Erasmus+ Participant's Contract only after arranging a meeting. In other cases, please contact us by e-mail or phone.

Contact us

Get social with us

Facebook Youtube Twitter Instagram

Created by: Jakub Maca and Jiri Petrzelka